Behind the Labels: Fighting Greenwashing & Humanewashing
Animal Justice Academy
Lunchtime Live
With Kira Berkeley, Krystal-Anne Roussel &
Adam Clasky
12pm - 1pm

Certified humane, eco-friendly, grass-fed, biodegradable, wild caught—these are terms in Canada that guarantee NOTHING.

As consumer demand for ethical and sustainable products reaches an all-time high, companies are flooding the market with unsubstantiated claims, false certifications, and misleading imagery to make consumers believe they’re buying responsibly.

In this session, AEL Advocacy’s Kira Berkeley and Krystal-Anne Roussel, along with Animal Protection Party of Canada’s Adam Clasky, will show us how to fight back against humanewashing and greenwashing in marketing.

They’ll present the findings of their new report, “Behind the Labels”, which will help you spot misleading claims from companies.

You’ll also get a walkthrough of the accompanying Consumer Action Toolkit, designed to empower Canadians to take action against dangerous deceptive marketing and ads. We'll go through the step-by-step instructions for filing consumer complaints to the Competition Bureau and Ad Standards.

Get armed with the valuable knowledge and tools to take on one of our movement's Goliaths!

We invite folks to have their video on during this event to enhance the sense of community, but it’s not mandatory

About Our Guests: 

Kira Berkeley is Co-Director and Counsel at AEL Advocacy—an intersectional animal and environmental law organization. She is currently the Research Associate in Animal Law at the University of Toronto (UofT), Faculty of Law, and will be joining the Animal Alliance of Canada as their Manager of Advocacy in November 2025.  Kira holds a Bachelor of Fine Arts in Music from York University in Toronto and earned her Juris Doctor from the University of Ottawa, Faculty of Law in June 2020. During her academic journey, Kira actively contributed as an executive member of uOttawa’s Animal Justice Association and interned in animal law at organizations and law firms including Animal Justice, Breder Law (Vancouver), and Gartner & Associates Animal Law (Toronto). Prior to working at UofT, Kira practiced law at Scott Law Group, where she launched the firm's animal law department.

Krystal-Anne Roussel is Co-Director and Counsel at AEL Advocacy—an intersectional animal and environmental law organization. She also holds the role of Research Associate in Animal Law at the University of Toronto, Faculty of Law. Krystal has a Bachelor of Arts from St. Thomas University in Fredericton, New Brunswick, and received her Juris Doctor from the University of Ottawa, Faculty of Law in June 2020. While completing her studies, Krystal took part in the uOttawa-Ecojustice Environmental Law Clinic and worked as a legal intern with East Coast Environmental Law, Animal Justice, and the Wolastoqey Nation in New Brunswick. She completed her articles with the Canadian Environmental Law Association (CELA) and subsequently served as a staff lawyer and water policy coordinator at CELA before starting AEL Advocacy. Outside of her work, Krystal is an active human and animal rights advocate. She is a member of Lawyers for Climate Justice, a multi-disciplinary group of lawyers and law students from across Canada focused on advancing climate justice within the Canadian legal profession; and an advisor for The Canadian Law Review.

Adam Clasky is an Officer for the Animal Protection Party of Canada and recently completed his JD degree at the University of Ottawa in April 2025. He also has a BSc. in Psychology, Neuroscience and Behaviour and a Master of Public Health from McMaster University. He has worked with several animal and environmental advocacy organizations. including Animal Justice, Animal Environmental Legal Advocacy, Animal Alliance of Canada, Ecojustice and Canadian Environmental Law Association. He is currently completing his articles at Ecojustice. In his career, he hopes to explore creative legal avenues to enhance animal and environmental protections.