via Zoom meeting

ANIMAL JUSTICE ACADEMY LUNCHTIME LIVE:
Using Social Media to Change the World for Animals with John Oberg

Have you or your group been posting on social media for a while, but feel like you're not getting much traction?

Social media teacher and influencer John Oberg joins us to share strategies and techniques he's used to accumulate over 200,000 followers and hundreds of millions of views for his posts as an animal advocate.

In this AJA Lunchtime Live, we'll discuss his social media journey and top tips for creating digital content that helps make the world a kinder place for animals, including:

  • the specific mix of content that every animal advocate needs to have
  • the importance of not just posting and ghosting
  • the ingredients of a viral post
  • new trends in social media you should be aware of

Let's get you as many engaged followers as possible, so you can make a bigger impact for the animals!

*We invite folks to have their video on during this event to enhance the sense of community, but it’s not mandatory

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About John Oberg: 

John Oberg is a social media influencer and animal advocate dedicated to making the world a kinder place for animals by utilizing the power of social media. In late 2018, he became an independent animal advocate, funded through individual donations, focusing on amplifying pro-animal content in the digital space. Previously, he served as Director of New Media for The Humane League and as Director of Communications for Vegan Outreach. In his decade of experience in social media advocacy, he has accumulated over 200,000 followers, his posts have been seen hundreds of millions of times, and he has heard directly from thousands of people who've been influenced by his work. In alignment with his efforts to inspire other advocates to improve their efforts for animals on social media, he launched three online courses through the online educational platform, Advocacy Collaborative.