via Zoom meeting

Using Research, Studies, and Data to Refine Our Animal Advocacy Strategies with Brooke Haggerty

Are you trying to communicate an idea or launch an initiative but don't have the data to back it up?

The animal protection movement is a relatively young social justice movement, so the lack of studies and stats can be frustrating.

Well, Faunalytics is changing this.

In this AJA Lunchtime Live, we'll find out all about how this animal advocacy organization is providing unique data-driven insights to help inform our animal protection campaigns and strategies.

Faunalytics Executive Director Brooke Haggerty will give us a taste of the original research projects, online research library, infographics and visuals, and research support the group offers to help animal advocates and organizations be more effective in reducing animal suffering.

Joining Brooke to give a short visual presentation about the nuts and bolts of Faunalytics will be Bruno Link.

*We invite folks to have their video on during this event to enhance the sense of community, but it’s not mandatory

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About Our Guests:

Brooke Haggerty has over 15 years of experience in the nonprofit sector and has dedicated her career to animal protection. She stepped into the leadership role with Faunalytics as the Executive Director in January 2020 after serving as our operations manager for over a year. Previously, she served as the executive director and later as a board member for the Foundation for Animal Care and Education, and also worked as a humane educator and later as a campaigns director for the Animal Protection and Rescue League. Brooke is a former board member and programming chair for the Young Nonprofit Professionals Network of San Diego, currently serves on the board for HandsOn San Diego promoting community volunteerism, and actively volunteers with her alma mater's student mentorship program. In 2022, she was named one of "40 Top Business Leaders Under 40" by the San Diego Business Journal. Brooke has an MA in Human Behavior, a BA in English, and certifications in Marketing and Nonprofit Management. In her free time, she enjoys classic literature and the great outdoors. 

Bruno Link (he/him/his) is a portfolio manager and a proud vegan from Santa Catarina, Brazil. Bruno earned a BA in Defense and International Strategic Management from the Federal University of Rio de Janeiro and an MSc in Finance from Nova School of Business and Economics in Lisbon, Portugal. Bruno gained experience working in nonprofits during his years in Rio and he is passionate about animal welfare and social justice. Bruno comes from a family of animal farmers and grew up witnessing the cruelty of animal agriculture first-hand which led him to become vegetarian when he was 19 and vegan four years later. Bruno is committed to helping others transition away from dependence on animal products and abusive systems.